SOCIAL MEDIA

I'm extremely passionate about creating and developing social media content and copy that celebrates each business' unique brand identity and voice. Check out some of my work below!

SCRATCH FOUNDATION

Platforms: Facebook, Instagram, LinkedIn, Twitter

Skills: competitor analysis of other social media sites | audit of owned socials to inform goal- and KPI-setting | created unique copy for four different social platforms | implement A/B testing to optimize reach and engagement

STATEWIDE DATABASE

Platforms: Instagram

Skills: spearheaded and guided the development of goals, KPIs, and design of SWDB Instagram | led designers in the development of SWDB brand identity | researched and developed clear and concise copy to explain complex political processes

FOODSTAGRAM

Platforms: Instagram

Skills: creating localized content - including reels and photos | collaborate with local businesses to develop high-quality and on-brand photographs and copy